At Service First, our brand isn’t our colors, and we are more than just a motto. It’s our values and how we act on the values in every exchange with our customers and our team members that makes us who we are.

We understand great cultures don’t just happen, they’re cultivated. They take creativity, a willingness to be different, and a desire to improve people’s lives in and out of the office. Established in 1997 and headquartered in McKinney, Texas, at Service First Mortgage, our goal is to provide a straightforward lending process by providing fast, efficient service while maintaining the highest levels of quality.

Service First is passionate about empowering our team and our customers with the responsible financial management knowledge to promote smart financial habits.

We are positive and productive people who ensure we are prepared to understand our customers’ needs
and provide a reliable, consistent experience.

We believe that we are better together and collaboration is vital to our success. Together, we continue to
support the real estate community through our well trained, top performing retail loan originators who
exemplify the power of S3 built on Speed, Service, and Synergy.

Why should you join Service First?

We believe in a people-centric approach to business and the importance of a culture that emphasizes teamwork and collaboration. We demonstrate that we are better together and collaboration is a key to our continued success.  We provide a strong environment of learning and development. Our company will continue our history of success by utilizing the power of S3 built on Speed, Service and Synergy.

Let us show you how Service First is lending that has you covered.

Growth Stories

Our team members are committed to providing our customers with an easier home financing experience. We are proud of the team we have assembled to help fulfill our mission and to represent our core values. Our team of highly trained individuals uphold our commitment to building stronger communities through meaningful lending.  Watch the videos below for some of our success stories

THE TOOLS YOU NEED TO HELP GROW YOUR BUSINESS.

FULL SERVICE MOBILE APPLICATION

With Service First’s Lending Hub app, borrowers can complete the entire mortgage application process directly from their phones!

COACHING AND ACCOUNTABILITY

Our coaching culture holds managers accountable for making you more successful, which helps us build the best loan officers in the business.

STATE OF THE ART MARKETING MATERIALS

From email campaigns to social media materials, our in-house marketing team provides you with everything you need to stand out from the crowd!

WORLD CLASS FULFILLMENT

Every company says they have great fulfillment… we can prove it.

WIDE ARRAY OF LOAN PRODUCTS

At Service First, we have an extensive suite of loan products available to meet nearly every need.

TRAINING

Blended learning approach with instructor led courses.